Do you realise how vital brand equity is to your brand? Maintaining good brand equity enables your brand to stand out among others as your brand will be recognised by your target audiences. It is important to make your brand recognisable and remembered by your target audiences.
There are a few strategies which you can apply to your brand:
1. Identify your brand identity
Who you are will determine how your audiences view and judge you. Before you launch your brand, you should know your brand identity before your customers did to maintain a good first impression. Rumour can kill your brand equity if your target audiences prefer your opponent brand over yours and spread rumour not to purchase your brand. Building a good impression is a kind of investment in your brand to let your brand stand out compared to others. You need to make sure that your brand’s message can reach your target audiences.
2. Research for your customers’ feedback about your brand
Your customers’ feedback is important as you need to protect your brand equity from negative comments. If your customers do not like your anything about your brand or product, major or minor changes are needed for necessary improvement. You need to ensure your brand’s quality and credibility to attract more customers. Customers will respond better to a trustworthy brand.
3. Maintaining good brand resonance
Brand resonance refers to the loyal relationship between the consumers and the brand. The consumers will react differently depends on their relationship and deep feeling with the brand. You need to build a deep relationship with your brand through customers constant purchasing your brand and maintaining a good relationship with the customers through organising events, recruiting brand ambassadors or frequent posting promotional news on social media.
If you need any assistant, feel free to contact brand agency Malaysia for more information and advice.